The 10 Best Resources To Get You Making Great Video
There are lots of statistics, charts and infographics we keep seeing floating around on the web listing insufficient budgets, a lack of in house resources and the struggle to create compelling content as the top barriers to companies making video. Here at MWS Media we find this pretty upsetting as we really do believe in the power of video. I have therefore decided to create my blog post this week with the intention of trying to break some of those barriers down!
When you have bigger marketing videos, advertisements or large campaigns in mind we would recommend that you plan ahead budget-wise to make sure you can afford the kind of quality production you want to create and then use a production company who have all the resources, crew and equipment to help you make that happen, without drawing on your company resources. (And no we're not just saying that for our benefit!).
HOWEVER as much as we do believe in letting production houses work their magic on larger scale projects, there’s nothing stopping any business from making their own in house video. Tutorials, behind the scenes, event videos, staff introductions, micro videos … there are lots of types videos that can be made to help promote your business but don’t take up big ol’ chunks of your budget.
To tool your marketing team up for making your next in house video we’d recommend these 10 resources:
Vimeo Video School
Want to learn the basics of choosing a camera, shooting and editing? Then Vimeo Video School is a great place to start. There are lots of other lessons available by the Vimeo staff team and you only have to search what you’re looking for to find tutorials made by the Vimeo community too.
Vidyard Video Hub
This Video Production 101 series on Vidyards video hub is another great kicking off point. Currently there are 5 episodes in the series covering the video camera, the importance of audio, lighting 101, shot composition and video editing. At around 3 mins each what are you waiting for? Hit the link, have a watch and let your brain suck it all up.
The Wista Learning centre is a great little hub for all things video marketing. It’s got videos covering video production, video strategy and video marketing. There’s also a great guide on audience retention and the blog is a great way to keep up with all things video marketing.
The online marketing guide and it’s YouTube channel is another great fountain of knowledge for all things video marketing. From video tutorials to industry news, a glossary to ebooks; Reel SEO has it all. We would thoroughly recommend taking a look through the site and signing up to their mailing list. The Video Production Tips playlist on their YouTube channel is again another great place to start picking up production know-how. There are 50 videos right there for you to add to your playlist!
Want to keep up with all things production? Read reviews and find out which is the best gear? Hear from industry professionals and watch comprehensive tutorials? DSLR Shooter is the site to be on. As the name suggests, it is better suited to your team if they are going to be using DSLR’s but it’s still jam packed with great advice and tips to make your videos the best they can be.
No Film School
Similar to DSLR Shooter, No Film School contains great tips, tutorials, DIY and budget advice, industry news and inspirational ideas. You can also swap some details for it’s free ebook The DSLR Cinematograpy Guide which I personally swear by! Go download it now!
An additional helpful reservoir of information is Brainshark. Brainshark contains video marketing inspiration, content creation and SEO tips, distribution advice, tricks, guidelines and more. It also has other great tools like ebooks and a video marketing university that you can sign up for free with a few details.
The best camera you have is the one you have with you. Ever heard that little gem? Well it’s true and nowadays with the tech packed into your skinny, pocket sized phone you can shoot great video. Photojojo is a great store filled with brilliant kit for helping you to turn your phone into a video making powerhouse and without destroying your marketing budget. Micro Video really is the easiest video you could be making for your business and you make it on your phone! Therefore we’ve also included the links to two of Photojojo’s blog posts on Instagram video. Check them out and have a play!
Mashable is a ridiculous source all of the news, information and resources happening in the world, but we haven’t actually included it for that … We’ve including two of mashables guides on how to make Vines, another type of micro video. The first link is to a video on some creative ideas to get you going and the second is a comprehensive guide on Vine culture and how to make one! Happy Vine making!
Now for our shameless plug! There happens to be a members area on our website where you can sign up for exclusive access to video production guides, templates, tutorials and more… We also post regular tips and advice on our social media channels so you could always follow us on there … In all seriousness though, we really are always here for any questions or queries. Just pick our brains!
Well I hope that this all helps to give you the know-how to start making great in house video for your business! Even if you just use this knowledge so you feel more confident when approaching video production houses and understand what you want and how that is achieved.